Helpful Information

“Our decision to delve into the ecommerce marketplace was made, not to conquer the online world, but to provide an extension of the exceptional service and product that we already provide” says owner, Alison Adler. “When I look for something to purchase online, I want to know 3 things about a website. One, is it legit, two, is it easy to use and three, is there a bricks and mortar base. While I like shopping online, I also want to know there are real people with real skill driving my experience. I feel we have achieved that balance with new website.”

To find out why our online store does not include prescription eyewear and is only selling frames, sunglasses and magnifying readers, please follow this link:

We search the world for the most exceptional eyewear that is independent in spirit and origin. Looking for new product that is ahead of the trends without sacrificing quality, value or selection. What ever your preference or budget, we have you covered!

Why our store is Gender Neutral. Over the years we’ve realized that there is a fluidity between frames beyond their style and color. To say that a frame is for a specific gender to limit a persons choices. For us that is a good enough reason to never box anyone in. Filter by shape, color, size or material but never by a person’s identity.

“Gender preference does not define you. Your spirit defines you. “
P. C. Cast /Author